The psychology of brand building advocates one golden rule – “stay on your clients’ mind and memory effortlessly”. It is very crucial that your client is reminded of your presence again and again. Given the ruthless marketing in the business brand building arena, it might sound difficult to execute this golden rule. But, if you really sit down to think about it, the answer lies in plain sight! Literally.

Wouldn’t it be great if your client can carry around your name everywhere with him; or uses everyday material like pens, folders, notebooks with your brand and name endorsed on it – a clear reminder of your market presence; it will certainly be a great impetus for your employees if they can tell the world about their company with a branded pen or notepad. Your employee will be better equipped to promote your brand with actual branded material like promotional pens UK, promotional notepads and folders. Your clients will be happy to get the goodies. Nothing sets up your brand like a good promotional pen or promotional folder and notebook. It creates a sharp and indelible image in the client and public’s mind.

You must keep in mind that the quality of your promotional pen and promotional folder and notebook must be such that the client or employee falls in love with it, so much so that they are tempted to use it again and again. A low quality promotional pen will malign your reputation and work as a remark on your business acumen. The quality you wish to provide and the vision you stand for, must be truly reflected in the quality and colours of your promotional pens, promotional folders and promotional notepads.

Remember, that a pen and paper is mightier than the sword. Deciding to invest in brand building through promotional stationery is a wise decision which will bring maximum returns. Your brand name and value will be forever forged in your client’s memory. Less competition right there!!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s